African music streaming platform Boomplay has deepened its data integration partnership with TurnTable Charts, Nigeria’s official music chart system.
The enhanced partnership allows offline downloads and freemium streams from Boomplay’s massive African user base to weigh accurately into the Nigeria Top 100 chart.
This update ensures that songs popular in local communities across West Africa receive fair representation on official music leaderboards.
TurnTable Charts noted that integrating Boomplay’s extensive regional data reflects true listening habits beyond urban streaming elites.
Industry executives welcomed the development, stating that accurate chart tracking helps record labels make smarter talent investment decisions in West Africa.
The updated methodology is already active, giving a broader range of street artists and regional hitmakers a spot on the official charts.
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