Popular music streaming platform Audiomack has expanded its flagship “Keep The Beat Going” campaign across West Africa to empower independent creators.
The initiative provides emerging Afrobeats and Street Pop artists with free masterclasses, playlist placements, and marketing grants to accelerate their careers.
Audiomack remains the preferred free-tier streaming destination for millions of young Nigerians due to its offline playback capabilities and low data consumption.
The platform revealed that local music uploads from independent Nigerian artists grew over 40 percent during the past year alone.
Audiomack executives stated that supporting rising talent at the grassroots level creates a sustainable foundation for the entire African music ecosystem.
The brand is also launching outdoor promotional billboards across Lagos and Accra to spotlight promising upcoming talents selected for the program.
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